DIA Richesse Red - 50ml

SKU: LOR144462
DIA Richesse Red - 50ml 6.64/6RC - Garnet
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DIA Richesse Red - 50ml 5.60/5RRR - Intense Ruby Dm5
DIA Richesse Red - 50ml 5.5/5Rv - Mahogany
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DIA Richesse Red - 50ml

SKU: LOR144462
Color
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DIA Richesee illuminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Ideal for blending away your first grey hairs leaving it with a natural-looking colour.


  • Ammonia free odourless.
  • Applicable only if 70% of hair are white for a perfect coverage.
  • Durability of 6 weeks.
  • Tailored intensity, lightening up to 1.5 levels.
  • Results visible even on dark hair.
  • Development time of 20 min.
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